Howard Smith, together with family, co-owns and operates SA & B Smith and Sons Land & Cattle Co located in Rolleston, Central Queensland. They currently run between 6000 and 7000 brahman cross and angus cattle, over 4 different properties: ‘Mt Panorama’, ‘Glencoe’, ‘Purbrook’, and ‘Uranus’.
Howard and his family are loyal suppliers to the Teys Grasslands and Central Highlands programs with their Certified Pasture-fed (PCAS), Meat Standards Australia (MSA), and Livestock Production Assurance (LPA) certifications.
Howard is an influential player in the Australian Beef Industry and is the current President of the Cattle Council of Australia. Howard says “I think it (beef production) is an honourable profession, something you can be proud of delivering high quality beef to global consumers”.
The current business has been built together with three generations of families and it is obvious that this passion for the beef industry runs deep. Howard’s philosophy and the message that he wants the consumers of his beef to know is that “the product we produce is socially, economically and environmentally sustainable, which is ideally suited to the extensive rangelands systems in our area”.
Thanks Howard and family! We love working with you.