MLA Promotes Winter 2018 ‘Everyday Greatness’ Beef Campaign

MLA beef campaign 2018

MLA is currently promoting its Winter 2018 ‘Everyday Greatness’ beef campaign, which focuses on the versatility and ease of Australia favourite red meat. This campaign builds on the existing year-round promotion of Australian beef (Australian Beef. The Greatest) and is offering consumers tips and recipes to make quick and easy midweek meals using beef. Dietician and nutritionist Jaime Rose Chambers is also providing tips for easy and nutritionally balanced recipes that are perfect for the cooler months.

You can see the campaign in action in the video below:

Expect to see and hear more about this on outdoor advertisements as well as your TV, radio and computer!

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For delicious beef recipes and cooking tips, visit